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About Negotiation Works!
World-Class Negotiation Expertise for Growing Businesses
Negotiation Works! was founded to address a critical gap in mid-market businesses that face complex, high-stakes negotiations without internal dedicated negotiation expertise. We believe every business, regardless of size, deserves access to world-class negotiation support. This can be a gamechanger for a growing business where every £ matters. Whether you're renegotiating a major supplier contract, entering a strategic partnership, or managing a critical renewal, you shouldn't have to navigate it alone.
Our engagement models are flexible to suit your needs. We can lead your negotiation, coach your team through it, or provide strategic guidance on upcoming opportunities. Our approach is practical, measurable, and designed to build lasting capability within your organisation.
Patrick Cassidy 20+ Years of Commercial Negotiation Excellence
Patrick Cassidy is the founder of Negotiation Works! and brings more than two decades of experience leading complex, high-value negotiations at some of the world's leading telecommunications companies.
Career Highlights:
Commercial Leadership at Scale: Served as Commercial Director at Vodafone and Cable & Wireless, orchestrating commercial strategy for 750+ high-stakes negotiations annually with combined contract values exceeding £1 billion, achieving 45% average win rates
Proven Deal-Making Expertise: Successfully negotiated and closed complex deals ranging from £5M to £450M across sell-side and buy-side transactions, property portfolios, strategic partnerships, and global market entry agreements
Transformational Business Impact: Repositioned £1.5 billion internal operation into a market-facing commercial entity, delivered £17 million in operational efficiencies through digital transformation, and improved acquisition win rates by 15% through programmatic sales enablement
Cross-Functional Leadership in Complex Environments: Built and led high-performing, multinational teams across procurement, sales, legal, finance, and commercial operations, operating at board-level to secure approval for strategic initiatives including PE carve-outs
Patrick combines strategic thinking with tactical execution. His methodology is grounded in real-world experience from thousands of negotiations across multiple industries, geographies, and deal types.
He believes the best negotiations create value for all parties while protecting your interests. His approach balances commercial rigour with relationship building, ensuring you achieve sustainable outcomes that support long-term business success.